Search Engine Optimization, better known as SEO is the art of promoting a web page to the topmost results in any search engine, for instance Google or Yahoo. Search Engine Optimization is vital to any company’s success. There are two types of SEO – On-Page and Off-Page. If you control things like header tags, meta-tags, keyword density, privacy terms, contact etc., on the website or page itself, it is known as On-Page SEO. In contrast to this, if you use link-building to promote your site, this refers to Off-Page SEO. This means that the more other sites link to your site, the higher your site will rank. However, this should be done in a very subtle way or else it will appear unnatural and too fast. This will lead to you getting punished and you will be dropped hundreds of ranks in a few moments. Therefore, make sure to spread your links out and make it look rather natural!
What SEO companies really do is build higher quality links that renowned search engines such as Google, trust. This ends up ranking your site rather quickly. However, the danger here is that these are the only links going to your site, so when Google gets to know about it, your site will be penalized.
How to look for a good SEO company?
- A good SEO company will be affordable enough and powerful enough to stand the test of time.
- The team should be open and you should easily be able to contact them by telephone or email whenever you are in doubt or need to ask them a question or two.
- They should advise recommendations and send frequent reports with news and rankings reports in order to make the clients aware and keep them updated with any changes in the industry.
- The SEO should be an ingenious group that discusses strategy and advises you what to go for and what to stay away from.
- Since social media is so crucial to SEO success, the company to make sure to provide specific recommendations for how to use social media tools in order to enhance search engine performance.
- They should be able to examine your sites code and create coding or programming changes in order to make your site more search engine friendly.
- When choosing a SEO company make sure that you thoroughly go through the terms and conditions, as many SEO companies today are scam artists.
If you happen to be based in New Jersey, there are a couple of noteworthy SEO companies that you could check out. For instance ‘Corner Stone SEO’ is a great SEO Company in New Jersey to work with. This company has a strong base which will direct your website to the right flow and get it the publicity that you so desire. They make sure to give you the best quality as possible and all work is done in house. You can go ahead and check them out!